Gastronationalism in Cornwall
DOI:
https://doi.org/10.31273/reinvention.v17i2.1698Keywords:
Gastronationalism in Cornwall, Cornish Nationalism, Nation branding in Cornwall, Food politics, Cornish food, Subnational integration politicsAbstract
Discussions of gastronationalism have largely focused on nationalist politics at the state level, especially in the realm of European integration and Americanisation. This paper, therefore, explores how gastronationalism is manifested at the subnational level by asking the question ‘What role does food play in the construction of Cornish national identity vis-à-vis England?’ This paper first reviews the literature around gastronationalism to explore how the concept has developed. It shall raise the example of Cornwall as having much in common with previous case studies of gastronationalism in how heritage foods are protected in a politics concerned with homogenisation. A contrast will then be drawn between the generally discussed contexts, with the strong economic incentives to develop an inclusive food culture as part of a national brand that appeals to tourists in Cornwall, which also contributes to the ‘lived brand’ of Cornwall. To investigate this question, a thematic and qualitative content analysis of local tourist boards’ promotional content is conducted in comparison to other English counties. Finally, it shall conclude that gastronationalism is conceptually relevant to the Cornish context, but the specific nature of cultural revivalism suggests the concept should be expanded to better account for subnational gastronationalist efforts.
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